Relationships, Networks & PR
Start Wundering Blog
Sandra concentrated on some points from her forthcoming book, “Relationship Networking: The Art of Turning Contacts into Connections.” Her big idea: “Powerful people get things done — and those with thriving networks know who to call to make things happen.” I ordered the book, so expect an entry next month with my takeaways.
My sales, marketing and PR panel colleagues included Sonia English, CEO of 5 Minute Networking and Vanessa Besack, marketing pro for small business owners. Our moderator: Dr. Letitia Wright, host of The Wright Place™ TV Show, which is broadcasted to 5.8 Million homes in Chicago, Cleveland and Southern California.
For one hour, we shared our own sales and marketing secrets to building brands and differentiating companies.
My top five PR tips:
Cultivate personality. Think of the business leaders who grab the most media attention; they have charisma. They educate reporters without delivering a hard sales pitch.
Interpret news events. Headline-worthy companies think macro and speak micro. They issue press releases, write letters to editors or otherwise contact trade and business media to lend insight into business and economic developments.
Build relationships and credibility. Media-savvy companies establish rapport with the top business and trade reporters just as they do with their most-important clients. They meet and talk with them frequently to determine what they need – and then deliver.
Craft a position of thought leadership. Top companies become thought leaders in their field by sharing their knowledge with the media. Reporters gain access to all-important experts to quote, and consultants achieve credible exposure.
Be opinionated and bold. The media loves to quote people who are willing to make predictions about their industry, assume positions on controversial issues, take risks and exude confidence.
Return to Press Releases...
|